Which method involves synchronously gathering a group of people to discuss the problem space?

The focus group method is a qualitative research technique that gathers a diverse group of people to discuss specific topics related to a problem space. This method facilitates the collection of various perspectives and insights during a guided discussion led by a moderator. Participants are encouraged to share their thoughts, feelings, and experiences, which can provide rich context about user needs or preferences.

Focus groups are particularly valuable because they allow for immediate interaction, where ideas can be built upon, leading to deeper insights that might not surface in individual interviews or surveys. The collective environment helps to uncover group dynamics and differing opinions, which can be critical to understanding the complexities of user experiences and expectations. This method is especially effective in early design phases when exploring potential solutions to a problem.