What term refers to links embedded in or near the actual content?

The term that refers to links embedded in or near the actual content is "Inline." Inline links are seamlessly integrated into the body of text or content, providing a way for users to navigate to related resources without disrupting the flow of reading. This technique enhances user experience by allowing for quick access to information while maintaining context, making it clear that the link is relevant to the surrounding content.

In contrast, other types of links serve different purposes. Utility links usually offer secondary functions that support the main content, such as help or FAQs. Global links often appear in the website's header or footer, allowing for navigation across the entire site. Navigation links are typically found in menus or sidebars and guide users through major sections but are not specifically embedded within the content itself. Thus, inline links are distinguished by their contextual placement and direct relevance to the material they accompany.