What term describes the way that a user's eyes navigate through content?

The term that describes the way a user's eyes navigate through content is known as visual flow. Visual flow refers to how viewers process information on a page or screen, often guided by the arrangement of elements, lines, and other visual cues. Effective visual flow leads the user naturally from one part of the content to another, enhancing comprehension and engagement.

This concept is essential in interactive design as it directly affects how users interact with the content. By strategically placing text, images, and other elements, designers can create a path that users will follow, making the experience more intuitive and enjoyable. This involves using techniques such as spacing, alignment, and the placement of focal points to influence the reading order and navigation experiences.

Understanding visual flow helps designers create layouts that are more user-friendly, ensuring that essential information is highlighted and easily accessible. This is why the correct term for how a user's eyes navigate content is visual flow.