In design, what is the effect of using both serif and sans-serif fonts together?

Using both serif and sans-serif fonts together can effectively emphasize different types of content within a design. This combination allows designers to create a visual hierarchy and guide the viewer's attention to essential elements. For instance, serif fonts, often used in print media, provide a traditional and formal feel, which can be effective for headings or quotes. On the other hand, sans-serif fonts tend to be more modern and clean, making them suitable for body text or informal elements.

By strategically pairing these two font styles, designers create a contrast that can help separate different sections of information, such as headlines versus body text. This differentiation supports a clearer understanding of the content structure, allowing the audience to navigate the design more intuitively and effectively. Such a combination, when used thoughtfully, contributes to a cohesive layout that enhances the overall user experience.